After opening up my own studio and launching Tal Sheyn Signature Designs I started seeing a lot of growth in my business. Since my area of expertise is high-end couture I sell to many high-end boutiques in the United States. Coincidentally, one of those high-end boutiques just happens to be in Orange County, California. Alexis Bellino from The Real Housewives of Orange County had been one of the boutiques’ loyal customers for some time and had purchased one of my tunic designs from there for the Season 6 Finale of The Real Housewives of Orange County.
One evening after a very long day I opened up my email and my inbox was flooded with flattering comments and questions about one of my tunic designs and its availability. I was thrilled to have such interest, but how did so many people find out about my designs over night? I could not figure it out until I turned on the television. When I saw Alexis Bellino wearing my tunic on live television the pieces of the puzzle began fitting together.
Alexis was kind enough to mention the tunic in her blog and wrote about how she loved it and my other designs. She also tweeted me expressing interest in meeting in person. After responding to her kind words, Alexis and her husband Jim came down to my studio so we could meet in person. After the initial meeting Alexis became one of my private clients for many months. A short while after that Alexis and I decided it would be a good idea to collaborate together and design a line together for 2011 and for the 7th season of The Real Housewives of Orange County. The 2011 Collection was so successful and received so much praise that we decided to release another collection for 2012 and for season 7. Ever since then, it’s been history. I’m very happy she wore my tunic and I think it just goes to show that anything can happen!
Until next time…
Much Love,
Tal Sheyn
Fashion Designer